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News: Rebrand Journey

We were nearing the end of a complete rebrand for our fine art photography business which had been in the works for over a year. We were venturing into film photography and looking to elevate our existing brand to match our own personal growth and found ourselves at a standstill. Everything about our rebrand was complete aside from the actual film material.

With the cold winter months in Canada halting the process, we took the opportunity while vacationing in Arizona to set up a 1:1 workshop to elevate our shooting and portfolio through styled shoots and hands on learning. I contacted Karie of Ace and Whim Photography who creates incredible learning opportunities for photographers in her 'Whimshops'.

Weeks before our arrival we began discussing our vision for our new brand and worked to create styled shoots centered around a very organic, raw, and earthy feel. Karie exceeded all expectations and we left feeling on top of the world with a wealth of knowledge. We had the pleasure of working with an amazing team of talented individuals who will always be a part of our story.

Creative Direction Ace & Whim | Styling Sarah's Garden | Florals Sarah's Garden | Venue Encanterra | Rentals Vintage Rusticity | Paper Goods Foil & Ink | Film Developing PhotoVision | All images photographed at the Ace & Whim 1:1 Whimshop

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